Mariana
Racasan
MESSAGING & POSITIONING CONSULTANCY FOR B2B TECH COMPANIES
Hey, there!👋
I help companies tell their story with clarity and conviction.
I love helping growth-stage startups understand their core audiences, speak to them like actual humans, and drive growth with messaging strategy.
Here's a loom video about my background and how I approach and think about product marketing.
I can help you with
Telling a more impactful story
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What got you here won’t get you there. I can help you stand out from competitors with a clearly differentiated and defensible positioning and messaging which is audience-based and answers “why buy, why buy now”.
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Marketing and sales need to rally around a single story. I can craft a clear and simplified company narrative that everyone can relate to and share.
Building a scalable
GTM Engine
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Devise an impactful GTM strategy based on insights into the problems you solve for your customers, your competition, and your unique strengths.
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Build an integrated customer acquisition, expansion, and retention plan aligned to your yearly and quarterly revenue goals.
Being an extension of your team
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As a fractional marketer, I can research and launch a new strategic or growth initiative allowing your team to stay focused on their existing priorities and set of deliverables.
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As a mentor for your marketing team members, I can help them grow in their current roles while assisting you and the organization to grow.
Let's talk
Fill out this form, and I'll get back to you within 1 business day. Sometimes I respond right away 🙂