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Mariana Racasan B2B Product Marketing Consultant

Mariana
Racasan

MESSAGING & POSITIONING CONSULTANCY FOR B2B TECH COMPANIES

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Hey, there!๐Ÿ‘‹  

I help companies tell their story with clarity and conviction. 

I love helping growth-stage startups understand their core audiences, speak to them like actual humans, and drive growth with messaging strategy.
 

Here's a loom video about my background and how I approach and think about product marketing.

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I can help you with

Telling a more impactful story

  • What got you here wonโ€™t get you there. I can help you stand out from competitors with a clearly differentiated and defensible positioning and messaging which is audience-based and answers โ€œwhy buy, why buy nowโ€.
     

  • Marketing and sales need to rally around a single story. I can craft a clear and simplified company narrative that everyone can relate to and share.

Building a scalable 
GTM Engine

  • Devise an impactful GTM strategy based on insights into the problems you solve for your customers, your competition, and your unique strengths.
     

  • Build an integrated customer acquisition, expansion, and retention plan aligned to your yearly and quarterly revenue goals.

Being an extension of your team

  • As a fractional marketer, I can research and launch a new strategic or growth initiative allowing your team to stay focused on their existing priorities and set of deliverables.
     

  • As a mentor for your marketing team members, I can help them grow in their current roles while assisting you and the organization to grow.

Painting Wall

NEW

Go-To-Market Foundations

My Go-To-Market Foundation service provides tech startups with the essential assets necessary to implement a winning go-to-market and growth marketing strategy.

Let's talk

Fill out this form, and I'll get back to you within 1 business day. Sometimes I respond right away ๐Ÿ™‚

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