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Go-To-Market Foundation

You have lots of marketing and sales collateral to build and improve, but you don't know where to start. Don't stare at a blank page, use a framework. With the persona and messaging framework we'll build, all your marketing activities will be painless, consistent, and, most importantly, they will help you sell more software.

Here’s how we’ll work together to help you tell the absolute best and most resonant story possible about your products and services:

Discovery 🔎

During the discovery call, you'll tell me what you're looking for and ask any questions you may have. I will explain my services and how I can assist you.

Outcomes: After our call, I will provide you with a Statement of Work.

Once you sign the agreement and make a 50% advance payment, we will start with the research stage.


Research 📚

We’ll audit and document your company’s and product/services history, goals, current go-to-market activities, and more, to get to the heart of the value story.

We’ll work together to interrogate what we know about your users and potential users to understand precisely who we’re targeting.

Outcomes: I will send you a comprehensive Research Report based on the findings.


Strategy 🧠

With the research in hand, we will build a messaging framework specifically designed to communicate with your persona. 

Outcomes: You will receive a clear Messaging Strategy that aligns with your audience's needs.


Information architecture & homepage 🎯

In this stage, we will create the Information Architecture for a Marketing Site designed to help your persona understand your value, along with creating the structure and content of a brand-new landing page that will tell your story with clarity.

For this phase, the remaining 50% of the payment will be required before you receive the completed copy and wireframes.


Outcomes: You will receive the finalized Homepage Information Architecture, along with expertly crafted copywriting and wireframing.  I will also provide go-to-market recommendations to guide your company through the next phase of growth.

Tell Your Story

Project fee: $10,000

Hi 👋

I'm Mariana Racasan.

I’m a product marketer with over 12 years of marketing experience in crafting impactful messaging and devising go-to-market strategies.

I excel at helping early-stage tech startups identify their target audience, speak to them like actual humans, and drive growth with messaging strategy.

Mariana Racasan Team.jpeg

Let's talk

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