Bi-weekly insights on product marketing (no fluff, just actionable advice)

The cost to build software has collapsed. With AI coding tools, a solo founder can ship what used to require a full engineering team, in days, not quarters. Why it matters: There are now over 30,000 SaaS companies globally, according to Statista. A quarter of Y Combinator's Winter 2025 batch had codebases that were 95% AI-generated . In a market where anyone can build anything fast, features won't protect you. Positioning will. Most founders I work with arrive with the sam

AI is replacing the execution work in product marketing. The question is what's left that it can't. Why it matters: The data is clearer than most people realize. Marketing roles rank fifth among the most AI-exposed occupations in the US. But AI isn't firing experienced marketing professionals. It's removing the junior roles that used to be how people got started. That distinction changes how you should think about fractional PMM as a career path. A fractional PMM is a produc

You've hit Series A. Your product has traction, your team is growing, and investors believe in your vision. But somewhere between celebrating the funding and planning your next marketing plan growth, you realize something: the scrappy, founder-led marketing approach that got you here won't scale to where you're going. If you're feeling the tension between your current marketing reality and your growth ambitions, you're not alone. After 12+ years of helping startups build prod