My services
I have over a decade of marketing experience devising and executing well-defined go-to-market strategies and plans, crafting impactful messaging, and building marketing teams from the ground up.
I'm passionate about identifying emerging trends and new technologies to increase brand exposure and ROI.
Teams I've worked with
I can help you with
Telling a more impactful story
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What got you here won’t get you there. I can help you stand out from competitors with a clearly differentiated and defensible positioning and messaging which is audience-based and answers “why buy, why buy now”.
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Marketing and sales need to rally around a single story. I can craft a clear and simplified company narrative that everyone can relate to and share.
Building a scalable
GTM Engine
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Devise an impactful GTM strategy based on insights into the problems you solve for your customers, your competition, and your unique strengths.
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Build an integrated customer acquisition, expansion, and retention plan aligned to your yearly and quarterly revenue goals.
Being an extension of your team
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As a fractional marketer, I can research and launch a new strategic or growth initiative allowing your team to stay focused on their existing priorities and set of deliverables.
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As a mentor for your marketing team members, I can help them grow in their current roles while assisting you and the organization to grow.
Common Questions
What is a Product Marketing Consultant?
As a Product Marketing Consultant, I provide both strategic leadership and hands-on execution on a flexible, part-time basis. I bring product marketing expertise to B2B SaaS companies without the cost and commitment of a full-time hire, helping with everything from strategy development to tactical implementation.
Why should I work with a Product Marketing Consultant when I can use AI for market research and positioning?
While AI is a powerful tool for gathering and synthesizing information, strategic positioning requires nuanced understanding and interpretation that only human expertise can provide. Through customer interviews and collaborative workshops, we uncover insights that aren't documented anywhere - like how customers actually make buying decisions and what unstated problems they're trying to solve. More on this topic on my FAQs page (link below).
What are the benefits of hiring a Product Marketing Consultant versus hiring in-house?
Working with a consultant offers significant cost savings as you get senior-level expertise without the full-time salary and benefits commitment. You gain immediate access to proven experience, accelerating your time-to-market without the delays of recruiting and training an in-house employee. Additionally, I bring an objective outside perspective while offering the flexibility to scale marketing efforts up or down based on your needs.
What types of companies do you typically work with?
I specialize in working with B2B SaaS startups, particularly those in Series A or B stages. My expertise spans productivity tools, developer tools, workforce analytics, data analytics, and event registration technology sectors.
Let's talk
Fill out this form, and I'll get back to you within 1 business day. Sometimes I respond right away 🙂