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  • Writer's pictureMariana Racasan

B2B Market Research: What kind of research is truly valuable?

Updated: Dec 21, 2023

As a product marketer, I have made a mistake by not communicating with customers enough and often, which led me to create generic and high-level content and messaging that nobody used. Sometimes, relying solely on data doesn't give us the full picture.

Instead of relying exclusively on data like website analytics or keyword research, I suggest speaking directly with your customers. This will help you understand their needs and preferences better.

In this video, I delve into five different research techniques that you can use to gain insights about your target audience. I also share my learnings and some limitations of these research methods that you should be aware of.

By having conversations with your customers, you can create content and campaigns that truly resonate with your target audience. Enjoy the video!


I’d love to hear your thoughts or opinions about everything I have shared in the comments section of my YouTube video. 😊

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