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  • Writer's pictureMariana Racasan

Applying Jobs-to-be-Done Principles to Boost Your Marketing Campaigns

Updated: Apr 13, 2023

In today's world, marketing has become more challenging than ever before, and one of the key reasons for this is that customers' expectations are constantly evolving. So, how can we ensure that our marketing efforts are always in sync with the needs and wants of our customers? Well, that's where the jobs-to-be-done methodology comes into play. At its core, the jobs-to-be-done (JTBD) methodology is all about understanding what your customers are trying to accomplish when they use your product or service. It's not just about the features and benefits of your offering, but about the underlying "job" that your customers are hiring your product to do. For example, when someone buys a drill, they're not just buying a tool with a motor and a bit - they're hiring a way to make a hole in something. By understanding the job that the customer is hiring your product to do, you can better tailor your marketing messages and product offerings to meet their needs. In this video, I talk about how to find the core JTBD and how the JTBD framework can be applied to marketing campaigns. Watch it here!

I’d love to hear your thoughts or opinions about everything I have shared in the comments section on my YouTube video. 😊

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