From Interim Support to Strategic Partner at ActivTrak
When a key team member went on maternity leave, ActivTrak needed to maintain momentum of their product marketing initiatives while implementing a company-wide positioning and messaging refresh. They needed someone who could both manage day-to-day operations and drive strategic positioning updates.
About ActivTrak
ActivTrak is a workforce intelligence platform that transforms workplace activity data into actionable insights. Trusted by 9,500+ customers, the platform provides comprehensive employee monitoring, productivity management, and workforce planning capabilities.
Engagement Timeline
Initial Focus
I joined as interim product marketing support, focusing on product launches and sales enablement to ensure business continuity. This included maintaining the regular cadence of marketing deliverables while quickly adapting to ActivTrak's processes and team dynamics.
Expanded Scope
As I integrated with the team, I took on a broader role in implementing ActivTrak's updated positioning and messaging strategy:
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Developed solution pages, competitive intelligence pages and ROI-focused content for the website
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Created and updated core marketing materials, including product datasheets and sales collateral
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Refreshed video content to align with new positioning
Strategic Growth Initiative
As the positioning foundation was established, I focused on developing comprehensive marketing programs to drive growth:
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Designed targeted email sequences for ActivTrak's product portfolio, including the new Essentials Plus plan
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Created persona-specific nurture flows to accelerate customer onboarding and value realization
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Implemented lead nurturing sequences to move prospects through the pipeline more effectively
The Deliverables
Some examples of my work at ActivTrak.
Competitive Web Page
The ROI of ActivTrak Web Page
